Brand awareness by category in Germany 2024

56 percent of German respondents answer our survey on "Brand awareness by category" with "Smartphones". The survey was conducted in 2024, among 35,985 consumers.
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Brand awareness by category in Germany as of March 2024

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Number of respondents

35,985 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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