Brand value of Lavazza 2018

Brand value of Lavazza from January 1, 2018 to July 1, 2018

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Release date

February 2019

Region

Worldwide, Italy

Survey time period

January 1, 2018 to July 1, 2018

Supplementary notes

Brand value is an indicative variable that directly correlates the value of the business with brand image (calculated on the basis of the daily statements in the media) and makes clear the financial significance of a positive image.

TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media.

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