Health supplements innovation rate in Italy 2021
New Line Ricerche di Mercato, skin care supplements showed the highest incidence of new products on sales, since 15.5 percent of the total revenue coming from this category of products were due to new brands and line extensions.
Over the course of 2021, the share of revenue generated through the sales of new brands and line extensions in the field of health supplements in Italy was equal to 10 percent. According to data provided by