D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowItaly: shopping driven by discount vouchers 2018, by gender of consumers
This chart depicts the results of a poll about the average value of shopping driven by discount vouchers in Italy in 2018, by gender of consumers. Overall 31.6 percent of women who received a discount voucher in the previous three months made purchases amounting up to 50 euros, while only 29.9 percent of men spent the same amount. Considering the range value between 100 and 499 euros, 6.4 percent of male consumers made purchases, overrating women with 3.6 percent.
