Italy: revenue performance of new OTC products 2017-2018, by segment
This statistic depicts the year-on-year development of the turnover generated by the sales of OTC products in Italy from 2017 to 2018, by segment. According to data, the segment of personal care was the one showing the most significant y-o-y growth in terms of revenue generated by new products launched on the market. New self-medication products registered, instead, the lowest growth rate.