In Portugal, in 2022, Colgate was the health and beauty brand with the highest penetration rate in Portugal, with 60.3 percent of households buying the brand. Nivea and Dove ranked in second and third place, with penetration rates of 56.7 percent and 37 percent, respectively.
Household penetration rate of leading health and beauty brands in Portugal in 2022
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Kantar Worldpanel. (October 13, 2023). Household penetration rate of leading health and beauty brands in Portugal in 2022 [Graph]. In Statista. Retrieved April 29, 2024, from https://www.statista.com/statistics/905165/health-and-beauty-brands-penetration-rate-portugale/
Kantar Worldpanel. "Household penetration rate of leading health and beauty brands in Portugal in 2022." Chart. October 13, 2023. Statista. Accessed April 29, 2024. https://www.statista.com/statistics/905165/health-and-beauty-brands-penetration-rate-portugale/
Kantar Worldpanel. (2023). Household penetration rate of leading health and beauty brands in Portugal in 2022. Statista. Statista Inc.. Accessed: April 29, 2024. https://www.statista.com/statistics/905165/health-and-beauty-brands-penetration-rate-portugale/
Kantar Worldpanel. "Household Penetration Rate of Leading Health and Beauty Brands in Portugal in 2022." Statista, Statista Inc., 13 Oct 2023, https://www.statista.com/statistics/905165/health-and-beauty-brands-penetration-rate-portugale/
Kantar Worldpanel, Household penetration rate of leading health and beauty brands in Portugal in 2022 Statista, https://www.statista.com/statistics/905165/health-and-beauty-brands-penetration-rate-portugale/ (last visited April 29, 2024)
Household penetration rate of leading health and beauty brands in Portugal in 2022 [Graph], Kantar Worldpanel, October 13, 2023. [Online]. Available: https://www.statista.com/statistics/905165/health-and-beauty-brands-penetration-rate-portugale/