Leading websites in the makeup category in the UK 2017, by share of voice
Pi Datametrics, across the UK make-up category, superdrug.com is the leading website in terms of share of voice, accounting for 15 percent in July 2017. Overall, the leading 30 make-up websites in the UK constitute 76.7 percent of the category's share of voice. The 'Others' division, which includes a further 8,469 sites, makes up 23.3 percent of SoV.
This statistic displays the leading make-up websites in the United Kingdom (UK) as of July 2017, by share of voice. According to