Black Panther movie viewership in the U.S. 2018, by ethnicity
African American movie fans were particularly interested in the film beforehand due to its casting decisions and its commentary on social justice. Only 13 percent of African-Americans stated that they never planned to watch the film.
In the film’s opening weekend, African Americans accounted for around 37 percent of all ticket buyers for Marvel’s ‘Black Panther’. Although the film was eagerly anticipated by all audiences,