Volume of beer sold per outlet United Kingdom (UK) 2016/17, by type
Sales value and consumer preferences
With the most pints sold, it comes as no surprise that the money generated each week per outlet is highest for standard Lager. Premium Lager and Craft beer, however, make more money for each outlet than the Standard products. When it comes to the question how many consumers drink different beer types, standard leads other types of beer with a total of 16 million consumers drinking the beverage.
Beer consumption and the pub landscape
In total, UK citizens consumed 69.5 liters of beer per head in 2017, the highest level seen since 2008. The number of pubs in the UK where citizens can consume beer and other alcoholic drinks has seen a long-term decline since the beginning of the century, with pubs owned by companies doing worse than independent outlets.