During a survey carried out in 2023, 89 percent of responding marketing decision makers who bought programmatically stated that they wanted to be informed about how their media budget is allocated between media, technology, and other costs; additionally, 45 percent believed performance and transparency matter equally believe performance and transparency mattered equally.
Attitudes towards transparency in programmatic buying in the United States in 2nd quarter 2023
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Statistics
Adform. (September 19, 2023). Attitudes towards transparency in programmatic buying in the United States in 2nd quarter 2023 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/693786/attitudes-to-programmatic-advertising/
Adform. "Attitudes towards transparency in programmatic buying in the United States in 2nd quarter 2023." Chart. September 19, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/693786/attitudes-to-programmatic-advertising/
Adform. (2023). Attitudes towards transparency in programmatic buying in the United States in 2nd quarter 2023. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/693786/attitudes-to-programmatic-advertising/
Adform. "Attitudes towards Transparency in Programmatic Buying in The United States in 2nd Quarter 2023." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/693786/attitudes-to-programmatic-advertising/
Adform, Attitudes towards transparency in programmatic buying in the United States in 2nd quarter 2023 Statista, https://www.statista.com/statistics/693786/attitudes-to-programmatic-advertising/ (last visited June 01, 2024)
Attitudes towards transparency in programmatic buying in the United States in 2nd quarter 2023 [Graph], Adform, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/693786/attitudes-to-programmatic-advertising/