This statistic shows the results of a survey among marketers on the reasons for using images of diversity in marketing campaigns in the United Kingdom (UK) in 2016. The survey found that 79 percent of responding UK marketers stated to use images of homosexual couples to reflect modern society, whereas 29 percent said they chose these images to promote brand message.
What are your reasons for choosing the following types of images for marketing campaigns?
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Digital Strategy Consulting. (November 24, 2016). What are your reasons for choosing the following types of images for marketing campaigns? [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/644594/brand-message-vs-modernity-diverse-marketing-images-uk/
Digital Strategy Consulting. "What are your reasons for choosing the following types of images for marketing campaigns?." Chart. November 24, 2016. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/644594/brand-message-vs-modernity-diverse-marketing-images-uk/
Digital Strategy Consulting. (2016). What are your reasons for choosing the following types of images for marketing campaigns?. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/644594/brand-message-vs-modernity-diverse-marketing-images-uk/
Digital Strategy Consulting. "What Are Your Reasons for Choosing The following Types of Images for Marketing Campaigns?." Statista, Statista Inc., 24 Nov 2016, https://www.statista.com/statistics/644594/brand-message-vs-modernity-diverse-marketing-images-uk/
Digital Strategy Consulting, What are your reasons for choosing the following types of images for marketing campaigns? Statista, https://www.statista.com/statistics/644594/brand-message-vs-modernity-diverse-marketing-images-uk/ (last visited May 19, 2024)
What are your reasons for choosing the following types of images for marketing campaigns? [Graph], Digital Strategy Consulting, November 24, 2016. [Online]. Available: https://www.statista.com/statistics/644594/brand-message-vs-modernity-diverse-marketing-images-uk/