Italy: main factors driving foreign customers' fur fashion consumption 2016
This statistic depicts the reasons behind fur fashion consumption in Italy, showing the affecting factors and the difference in purchase behavior between foreign- and Italian customers in 2016. As of the survey period, foreign customers tend to purchase Italian fur fashion items because of the high-quality of the products (50 percent) or due to lower prices (11 percent). Moreover, 22 of respondents stated that foreign customers had similar product preferences as the Italian customers.