Attitudes towards behavior tracking and data sharing with insurers in the UK 2015
This statistic presents attitudes of current insurance clients towards a possible behavior tracking and sharing personal tracking data with insurers (broken down by health, home and motor insurance categories) in the United Kingdom (UK) as of 2015. Approximately 49 percent of health insurance customers were willing to track their behavior in order to share data with insurers. In the case of motor insurance, 48 percent were not willing to track their behavior.