During a December 2020 survey carried out among consumers from six European countries, 85 percent of respondents stated that it was very or somewhat important for them to decide which online services they paid for with money and which they did not have to pay for because they were funded by advertising.
Importance of ad-supported online services to consumers in Europe as of December 2020
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Statistics
IAB Europe. (April 22, 2021). Importance of ad-supported online services to consumers in Europe as of December 2020 [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/485346/importance-ad-supported-service-europe/
IAB Europe. "Importance of ad-supported online services to consumers in Europe as of December 2020." Chart. April 22, 2021. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/485346/importance-ad-supported-service-europe/
IAB Europe. (2021). Importance of ad-supported online services to consumers in Europe as of December 2020. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/485346/importance-ad-supported-service-europe/
IAB Europe. "Importance of Ad-supported Online Services to Consumers in Europe as of December 2020." Statista, Statista Inc., 22 Apr 2021, https://www.statista.com/statistics/485346/importance-ad-supported-service-europe/
IAB Europe, Importance of ad-supported online services to consumers in Europe as of December 2020 Statista, https://www.statista.com/statistics/485346/importance-ad-supported-service-europe/ (last visited May 21, 2024)
Importance of ad-supported online services to consumers in Europe as of December 2020 [Graph], IAB Europe, April 22, 2021. [Online]. Available: https://www.statista.com/statistics/485346/importance-ad-supported-service-europe/