Brand value of the 25 most valuable brands in 2019
(in million U.S. dollars)
The 25 most valuable brands worldwide 2019
This statistic presents the brand value of the 25 most valuable brands worldwide as of 2019. As of 2019, Amazon was the most valuable brand in the world with an estimated brand value of about 188 billion U.S. dollars. Apple, which was the second leading brand in the world, had a brand value of about 154 billion U.S. dollars.

Brand value

Brand value, not to be mistaken with brand equity, is a phrase used in the marketing industry to describe the value of brands based on the implication that the owner of a well-known brand name can generate more money than from products with a less well known name, brand valuation is the estimation of a brands total value. This is achieved by following the International Organization for Standardization's ISO 10668 standard which maps out the appropriate process of valuing brands by adhering to six key requirements: transparency, validity, reliability, sufficiency, objectivity and financial, behavioral and legal parameters. A brand is an intangible asset (name, term, design, symbol or any other feature) identifies one seller's product from another and is often a corporation's most valued asset.

Strong brands enhance business performance primarily through their influence on three key stakeholder groups: (current and prospective) customers, employees and investors. They influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of financing. For example, Google is one of the most recognized brands in the world. In North America alone the brand's value amounted to approximately 302 billion U.S. dollars in 2018.

Ultimately, brands help shape perceptions and, therefore, purchasing behavior, making products and service less substitutable. Brands, therefore, create economic value by generating higher returns and growth, and by mitigating risk.
Brand value of the 25 most valuable brands in 2019
(in million U.S. dollars)
Brand value in million U.S. dollars
Amazon187,905
Apple153,634
Google142,755
Microsoft119,595
Samsung91,282
AT&T87,005
Facebook83,202
ICBC79,823
Verizon71,154
China Construction Bank69,742
Walmart67,867
Huawei62,278
Mercedes-Benz60,355
Ping An57,626
China Mobile55,670
Agricultural Bank of China55,040
Toyota52,291
State Grid51,292
Bank of China50,990
WeChat50,707
Tencent (QQ)49,701
Home Depot47,056
Taobao46,628
T (Deutsche Telecom)46,259
Disney45,750
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The 25 most valuable brands worldwide 2019
This statistic presents the brand value of the 25 most valuable brands worldwide as of 2019. As of 2019, Amazon was the most valuable brand in the world with an estimated brand value of about 188 billion U.S. dollars. Apple, which was the second leading brand in the world, had a brand value of about 154 billion U.S. dollars.

Brand value

Brand value, not to be mistaken with brand equity, is a phrase used in the marketing industry to describe the value of brands based on the implication that the owner of a well-known brand name can generate more money than from products with a less well known name, brand valuation is the estimation of a brands total value. This is achieved by following the International Organization for Standardization's ISO 10668 standard which maps out the appropriate process of valuing brands by adhering to six key requirements: transparency, validity, reliability, sufficiency, objectivity and financial, behavioral and legal parameters. A brand is an intangible asset (name, term, design, symbol or any other feature) identifies one seller's product from another and is often a corporation's most valued asset.

Strong brands enhance business performance primarily through their influence on three key stakeholder groups: (current and prospective) customers, employees and investors. They influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of financing. For example, Google is one of the most recognized brands in the world. In North America alone the brand's value amounted to approximately 302 billion U.S. dollars in 2018.

Ultimately, brands help shape perceptions and, therefore, purchasing behavior, making products and service less substitutable. Brands, therefore, create economic value by generating higher returns and growth, and by mitigating risk.
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