Leading customer engagement priorities in telecom marketing worldwide 2012

Published by Statista Research Department, Aug 31, 2012
This statistic displays the leading customer engagement priorities in telecommuication products marketing worldwide, as reported by senior marketers in August 2012. During the CMO Council survey, 18 percent of respondents stated that one of their top three priorities for the year ahead would be providing more personalized, targeted engagements and experiences for their customers.

What are your customer engagement priorities?*

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Release date

August 2012

Region

Worldwide

Survey time period

August 2012

Number of respondents

n = 147 senior marketers

Supplementary notes

* The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey.
The respondents were asked to indicate top three priorities for the year ahead.

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