Asia: share of people who have tried plant-based meat by country 2024

In a survey from Rakuten Insight conducted in February 2024 in Asia, 64 percent of the respondents from Singapore said that they had tried plant-based meat alternatives, which was the highest percentage in the region. In contrast, 31 percent of the people surveyed in South Korea stated to have consumed plant-based meat or its products as of February of the same year.

Share of consumers who have tried plant-based meat alternatives in Asia in 2024, by country or territory

Characteristic	Share of respondents
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Release date

April 2024

More information

Region

Asia, APAC

Survey time period

February 8 to 29, 2024

Number of respondents

81,036 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Which of these plant-based alternatives have you tried?"

Number of respondents in:
China: 4,547;
Hong Kong: 1,868;
Indonesia: 9,067;
India: 18,125;
Japan: 205;
South Korea: 4,282;
Malaysia: 7,343;
the Philippines: 9,188;
Singapore: 3,445;
Thailand: 12,178;
Taiwan: 8,031;
and Vietnam: 2,757.

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