Level of consumer brand loyalty in Germany 2022-2023

Published by Statista Research Department, Apr 3, 2024
During a 2023 survey, 68 percent of responding consumers from Germany stated that they considered themselves loyal to certain retailers, brands, or stores. A year earlier, the share stood at 79 percent.

Share of consumers who considered themselves loyal to certain retailers, brands, or stores in Germany in 2022 and 2023

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Source

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Release date

November 2023

Region

Germany

Survey time period

2022 and 2023

Number of respondents

10,057 respondents

Supplementary notes

The survey was carried out among 10,057 consumers from Australia, Germany, the United Kingdom, and the United States. The source does nor provide a separate number for the Germany.
The source does not provide information about the age of survey respondents or the type of survey used.

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