Most downloaded fashion & beauty shopping apps worldwide 2023

Published by Statista Research Department, Mar 4, 2024
In 2023, Chinese online fast fashion retailer Shein was the most downloaded fashion & beauty app globally. The application was downloaded over 261 million times from the Apple App Store and Google Play store that year. The Indian online fashion retailer Meesho ranked second with over 147 million downloads in the same period.

Leading fashion & beauty shopping apps worldwide in 2023, by number of downloads

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Release date

February 2024

Region

Worldwide

Survey time period

2023

Special properties

free apps from the Apple App Store and Google Play Store

Supplementary notes

Release date is the date of access.
Numbers have been rounded.

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Overview

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Reach and usage

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Mobile social media

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Messaging apps

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Popular app categories

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