Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowIn 2022, over half of responding consumers in the United Kingdom (UK) strongly disagreed with the notion that they had accidentally bought a meat substitute instead of a meat product. With the share of those who disagree, a combined 79 percent had little to no trouble distinguishing both types of products.
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