In the first half of 2023, Germany's health and pharmaceuticals industry invested 586 million euros in TV advertising. Meanwhile, print health and pharma advertising attracted slightly more than 350 million euros.
Advertising spending of the health and pharmaceuticals industry in selected media in Germany in 1st half 2023
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Other statistics that may interest you Pharmaceutical industry in Denmark
Position within Europe
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Overview
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- Premium Statistic Revenue from pharmaceutical manufacturer in Denmark 2009-2023
- Premium Statistic Pharmaceutical revenue in pharmacies in Denmark by group 2022
- Basic Statistic Distribution pharmacy revenues in Denmark by product type 2022
- Basic Statistic Revenue of most dispensed drugs at pharmacies in Denmark 2022
- Premium Statistic Share of expenditure on pharmaceuticals in Denmark by type 2022
Key players
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- Basic Statistic Leading pharmaceutical companies in Denmark 2023, by revenue
- Basic Statistic Employment at select top pharmaceutical companies in Denmark 2023
- Basic Statistic Net sales of Novo Nordisk 2009-2023
- Basic Statistic Net profit of Novo Nordisk 2009-2023
- Basic Statistic Revenue of LEO Pharma 2009-2023
- Basic Statistic Net profit/loss of LEO Pharma 2009-2023
- Basic Statistic Revenue of Lundbeck 2009-2023
- Basic Statistic Profit and loss of Lundbeck 2009-2023
Export, sales, purchase
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- Basic Statistic Export value of medicinal and pharmaceutical products in Denmark 2010-2023
- Basic Statistic Domestic sales from the manufacture of basic pharmaceuticals in Denmark 2017-2023
- Basic Statistic Sales value of manufacture of basic pharmaceutical products in Denmark 2017-2023
- Basic Statistic Domestic purchase value of manufacture of basic pharmaceuticals in Denmark 2017-2023
- Basic Statistic Purchase value of manufacture of pharmaceutical products in Denmark 2017-2023
Patents and clinical trials
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Topics
Advertising in PeruSeven.One Media GmbH. (August 24, 2023). Advertising spending of the health and pharmaceuticals industry in selected media in Germany in 1st half 2023 [Graph]. In Statista. Retrieved June 03, 2024, from https://www.statista.com/statistics/1450791/health-pharmaceuticals-ad-spend-medium-germany/
Seven.One Media GmbH. "Advertising spending of the health and pharmaceuticals industry in selected media in Germany in 1st half 2023." Chart. August 24, 2023. Statista. Accessed June 03, 2024. https://www.statista.com/statistics/1450791/health-pharmaceuticals-ad-spend-medium-germany/
Seven.One Media GmbH. (2023). Advertising spending of the health and pharmaceuticals industry in selected media in Germany in 1st half 2023. Statista. Statista Inc.. Accessed: June 03, 2024. https://www.statista.com/statistics/1450791/health-pharmaceuticals-ad-spend-medium-germany/
Seven.One Media GmbH. "Advertising Spending of The Health and Pharmaceuticals Industry in Selected Media in Germany in 1st Half 2023." Statista, Statista Inc., 24 Aug 2023, https://www.statista.com/statistics/1450791/health-pharmaceuticals-ad-spend-medium-germany/
Seven.One Media GmbH, Advertising spending of the health and pharmaceuticals industry in selected media in Germany in 1st half 2023 Statista, https://www.statista.com/statistics/1450791/health-pharmaceuticals-ad-spend-medium-germany/ (last visited June 03, 2024)
Advertising spending of the health and pharmaceuticals industry in selected media in Germany in 1st half 2023 [Graph], Seven.One Media GmbH, August 24, 2023. [Online]. Available: https://www.statista.com/statistics/1450791/health-pharmaceuticals-ad-spend-medium-germany/