U.S.: share of consumers intending to splurge on vehicles by age group 2023

Published by
Mathilde Carlier,
Feb 13, 2024

As of November 2023, millennials were the age group in the United States with the highest intent to splurge on vehicle purchases, at a share of 16 percent. Gen Z and Gen X tied as the second age group in the country with the highest splurge intentions for this product type.

Share of respondents in the United States who intended to splurge on vehicles as of November 2023, by age group

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Release date

December 2023

Region

United States

Survey time period

November 2 to November 10, 2023

Number of respondents

4,005 respondents

Age group

18-74 years

Supplementary notes

The source specifies that Gen Z refers to respondents aged from 18 to 25 years old, millennials refers to respondents aged from 26 to 41 years old, Gen X refers to respondents aged from 42 to 57 years old, and baby boomers refers to respondents aged 58 to 74 years old.

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