Leading spirit companies Philippines 2022, by market share
The San Miguel Corporation was the leading spirit producer in the Philippines in 2022, with a market share of about 46 percent. Following by a large margin was Tanduay Distillers Inc., accounting for 24.4 percent of the spirit market.
San Miguel Corporation: more information
San Miguel Corporation is one of the largest multinational conglomerates in the Philippines, with businesses in food, beverages, fuel and oil, energy, real estate, and aviation, among others. During the 2022 financial year, its beer segment, San Miguel Brewery, Inc., generated a revenue of approximately 136 billion Philippine pesos, almost reaching pre-pandemic figures. Meanwhile, the company’s spirits segment, Ginebra San Miguel Inc., registered its highest consolidated revenue since 2019. San Miguel Corporation was the third leading food and beverage company in the Philippines in terms of gross revenue generated in 2022.
Drinking culture in the Philippines
Filipinos love drinking on special occasions with friends and family members, with drinking often taking place on a makeshift table on the streets or at home while singing karaoke. Although the legal minimum drinking age is 18 years old, it is easy to buy alcohol from convenience stores or sari-sari stores without the need for identification. For Filipinos who prefer going to bars and pubs, Barcino Wine Resto Bar registered the highest sales value across the country’s leading bars in 2022, with beer being the most consumed type of alcoholic beverage.