Quarterly conversion rates of skincare e-commerce worldwide 2021-2023
Worldwide, the conversion rate for skincare products online fluctuated from the fourth quarter of 2021 to the fourth quarter of 2023. In the fourth quarter of 2021, the conversion rate was at 3.8 percent and then decreased to 3.1 percent by the beginning of the next year. The conversion rate then continuously fluctuated throughout 2022. By the fourth quarter of 2023, the conversion rate was at 3.3 percent.