Annual growth of the OOH advertising in home appliances industry Egypt 2021-2023
As of the first half of 2023, Egypt's home appliance industry's out-of-home (OOH) advertising declined by 21 percent. This decline was more substantial than in 2022, when it decreased by 18 percent. In the observed period, there was an extraordinary increase in 2021, the year preceding the coronavirus (COVID-19) pandemic, due to the industries trying to recover. On the other hand, drops in recent years resulted from inflation and devaluation of the Egyptian currency.