Annual growth of the OOH advertising in B2B industry Egypt 2021-2023
In the first half of 2023, out-of-home (OOH) advertising in the business-to-business (B2B) industry in Egypt saw a decline of two percent. Since 2021, the OOH advertising for the business-to-business (B2B) industry has fluctuated due to the factors affecting the Egyptian economy. For instance, in 2021, the growth increased slightly after the coronavirus (COVID-19) pandemic in 2020, while the decline in 2022 was due to inflation and the drop in value of the Egyptian pound.