Annual growth of the OOH advertising in the hospitality industry in Egypt 2021-2023
In the first half of 2023, the hospitality industry's out-of-home (OOH) advertising in Egypt grew by 37 percent. This was higher compared to 2022, when the growth was only 11 percent. Over the observed period, the increase was highest in 2021, the year following the coronavirus (COVID-19) pandemic, due to the industries trying to recover.