Asia: top reasons to click on social media ads by country 2023

According to a survey conducted by Rakuten Insight in July 2023, 64 percent of Chinese respondents stated that they clicked on social media ads when the content is entertaining. Overall, the relevance of the content played a huge role for a majority of respondents across the region.

Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory

Characteristic	China	Hong Kong	Indonesia	India	South Korea	Malaysia	Philippines	Singapore	Thailand	Taiwan	Vietnam
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Release date

August 2023

More information

Region

Asia

Survey time period

July 13 to 31, 2023

Age group

16 years and older

Special properties

multiple responses possible

Method of interview

Online survey

Supplementary notes

Original question: "Why do you click on social media advertisements? Choose up to three of the most relevant answers."

Number of respondents:
China: n= 8,312
Hong Kong: n= 2,329
Indonesia: n= 8,836
India: n= 23,168
South Korea: n= 3,806
Malaysia: n= 8,186
Philippines: n= 10,322
Singapore: n= 3,886
Thailand: n= 29,165
Taiwan: n= 8,097
Vietnam: n= 2,311

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