Frequency of buying items seen in social media ads South Korea 2023

Published by Statista Research Department, Aug 8, 2023
According to a survey conducted by Rakuten Insight in South Korea in 2023, around 39.4 percent of respondents stated that they had bought items they saw in social media ads one to three times over the past year. About one in three had done so three to six times.

Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023

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Release date

August 2023

Region

South Korea

Survey time period

July 13 to July 31, 2023

Number of respondents

3,806 respondents

Age group

16 years and older

Special properties

over the past 12 months

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased an item after viewing an ad on social media?"

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