Gen Z: fashion stores brand buzz UK 2023

Boohoo was the leading fashion store in the UK, based on brand buzz among Generation Z in 2023, almost one third of UK fashion store Gen Z customers had heard about Boohoo in the media, on social media, or in advertising over the past three months. This was three percentage points more than second placed H&M.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

Leading fashion stores among Generation Z ranked by brand buzz in the United Kingdom in 2023

Characteristic	Share of respondents
Boohoo	32%
H&M	29%
Primark	29%
M&S	28%
George.	19%
Next	18%
Fashion Nova	18%
John Lewis	15%
Zara	14%
Hollister	14%
TK Maxx	14%
New Look	13%
Gap	13%
Debenhams	13%
Jack & Jones	11%
Matalan	10%
Mango	9%
Abercrombie & Fitch	7%
Weird Fish	5%
USC	3%
I have not noticed any of these brands in the media, on social media, or in advertising	29%

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Release date

November 2023

More information

Region

United Kingdom

Survey time period

August 2023

Number of respondents

246 respondents

Age group

Gen Z

Special properties

Respondents who know the individual brand

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"

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