Perceived impact of generative AI among CMOs in North America, Europe & Asia 2023

Published by
Michele Majidi,
Jul 18, 2023
During an April 2023 survey among chief marketing officers (CMOs) in North America, Europe, and Asia, 74 percent of respondents stated they felt optimistic when thinking of the consequences of generative artificial intelligence (AI) on their work in the following years. This was followed by 71 percent of respondents saying they felt confident, while 63 percent reported curiosity.

Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023

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Release date

June 2023

Region

North America, Asia, Europe

Survey time period

April 2023

Number of respondents

211 respondents

Supplementary notes

The source does not specify the survey type.
Survey conducted in eight countries in North America, Europe, and Asia.
Multiple answers were possible.

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