TikTok users reading more books due to #BookTok in the U.S. 2023, by state
According to the results of an 2023 survey, #BookTok had the most impact on TikTok users' book reading in Maine, where 80 percent of respondents said that they were reading more books as a result of #BookTok. The app had less impact in the South, with less than 40 percent of TikTok users from Oklahoma, Arkansas, and Alabama reporting that they were reading more.