During a May 2023 survey carried out among adults in the United States, 47 percent of respondents stated they were (somewhat or very) comfortable with AI targeting advertising to shoppers. On the other hand, 52 percent said they were uncomfortable with it.
Level of comfort with AI-targeted advertising among consumers in the United States as of May 2023
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Ipsos. (June 20, 2023). Level of comfort with AI-targeted advertising among consumers in the United States as of May 2023 [Graph]. In Statista. Retrieved April 29, 2024, from https://www.statista.com/statistics/1395028/comfort-ai-ad-targeting-usa/
Ipsos. "Level of comfort with AI-targeted advertising among consumers in the United States as of May 2023." Chart. June 20, 2023. Statista. Accessed April 29, 2024. https://www.statista.com/statistics/1395028/comfort-ai-ad-targeting-usa/
Ipsos. (2023). Level of comfort with AI-targeted advertising among consumers in the United States as of May 2023. Statista. Statista Inc.. Accessed: April 29, 2024. https://www.statista.com/statistics/1395028/comfort-ai-ad-targeting-usa/
Ipsos. "Level of Comfort with Ai-targeted Advertising among Consumers in The United States as of May 2023." Statista, Statista Inc., 20 Jun 2023, https://www.statista.com/statistics/1395028/comfort-ai-ad-targeting-usa/
Ipsos, Level of comfort with AI-targeted advertising among consumers in the United States as of May 2023 Statista, https://www.statista.com/statistics/1395028/comfort-ai-ad-targeting-usa/ (last visited April 29, 2024)
Level of comfort with AI-targeted advertising among consumers in the United States as of May 2023 [Graph], Ipsos, June 20, 2023. [Online]. Available: https://www.statista.com/statistics/1395028/comfort-ai-ad-targeting-usa/