Global marketers' top tasks at high-growth firms 2023

As of early 2023, over 69 percent of high-growth professional services firms surveyed worldwide had their marketing teams implementing strategies for growth and profitability. Little more than 52 percent of no-growth companies reported assigning that task to their marketers. While half of the high-growth firms' marketing teams monitored and tracked campaign performance, only 35 percent of no-growth companies' marketers did the same.

Leading functions involving marketing teams in high-growth and no-growth professional services firms worldwide as of January 2023

Characteristic	High-growth firms	No-growth firms
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Release date

February 2023

More information

Region

Worldwide

Survey time period

January 2023

Number of respondents

>700

Special properties

among companies providing consulting, architecture, engineering and construction, accounting and financial, technology and software, law and legal, and government consulting services, around two-thirds of which did business in the U.S.

Supplementary notes

The source does not specify the survey type.

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