EU: number of Apple users 2023, by product

Published by Laura Ceci, Jun 14, 2023
In April 2023, hardware and digital platform giant Apple released its user number for the European market. As of the examined period, the iOS App Store had approximately 101 million users in the European Union. In comparison, the iPadOS App Store counted around 23 million users in the market. Apple Books, Apple's podcast paid subscriptions, as well as the Apple Watch's app distribution system watchOS App Store, counted less than one million users, respectively.

Number of recipients of selected Apple products and services in the European Union as of April 2023 (in millions)

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Release date

April 2023

Region

EU

Survey time period

April 2023

Supplementary notes

* products counting less than one million users

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