During a survey that ended in January 2023, 60 percent of responding brand and media agency executives stated they believed that consumer concerns with the use of tracking technology had a negative impact on organizations' brand reputation. Also 60 percent said that they believed it was only a matter of time before cookies and IDs would come to an end.
Attitudes towards third-party cookies and IDs among brand and media agency executives worldwideas of January 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Basic Statistic U.S. opinion on companies selling personal data for online ads 2018
- Premium Statistic U.S. internet users sharing user data for targeted ads 2018, by gender
- Premium Statistic U.S. internet users not sharing user data for targeted ads 2018, by gender
- Premium Statistic U.S. internet users not sharing user data for targeted ads 2018, by age group
- Premium Statistic Impact of privacy regulations on marketers' data strategy in the U.S. 2020
- Basic Statistic U.S. social media user satisfaction of platform privacy & amount of ads 2018
- Premium Statistic Leading digital advertising concerns worldwide 2023
- Premium Statistic Trust in data security in the U.S. 2022, by institution
- Premium Statistic Programmatic ad spend in Canada 2017-2026
- Premium Statistic App tracking transparency: opt-in rate of iOS users worldwide 2022
About the region
10
- Premium Statistic Internet users who want to do more to protect privacy worldwide 2023, by country
- Premium Statistic Global users accepting online privacy risks for convenience 2023, by country
- Premium Statistic Internet users who believe it's impossible to protect their privacy online 2023
- Premium Statistic Types of data B2B buyers believed were appropriate for marketers to collect 2022
- Premium Statistic Internet users looking for better ways to protect privacy 2021, by country
- Premium Statistic Daily average number of search queries on DuckDuckGo 2020 to 2021, by month
- Premium Statistic Annual number of search queries on DuckDuckGo 2010 to 2021
- Premium Statistic Global consumer trust in organizations' data management and protection 2019
- Basic Statistic Global concern about internet companies and online privacy 2019, by region
- Basic Statistic Global concern about national government and online privacy 2019, by country
Other regions
10
- Premium Statistic Reasons for inaccurate or invalid customer data according to UK marketing firms 2020
- Basic Statistic Opinion on personal data being sought-after by internet companies in France 2019
- Premium Statistic Digital privacy concerns among internet users in Thailand Q3 2023
- Premium Statistic Frequency of reading company online privacy policies in full Japan 2019
- Premium Statistic Level of knowledge regarding digital footprint in Taiwan 2019
- Premium Statistic Number of registered data leakages in the Netherlands 2016-2018
- Premium Statistic Germany: trust in healthcare institutions to deal responsibly with data online 2015
- Premium Statistic Level of concern about mobile phone surveillance in the Benelux 2015
- Premium Statistic U.S. trust in tech companies with personal data 2021
- Premium Statistic Changes in privacy and information security after GDPR in Norway in 2018
Related statistics
10
- Premium Statistic Most popular consent management systems used by marketing firms UK 2020
- Premium Statistic Methods currently used by marketing companies to collect customer data UK 2020
- Premium Statistic Most overrated marketing skills in the UK 2024
- Premium Statistic Reliance on cookies in advertising in the U.S. 2021
- Premium Statistic Challenges of connected TV advertising in the UK 2021
- Premium Statistic Usage of data in video advertising worldwide 2021, by country
- Premium Statistic Popularity of sharing first-party data in the UK 2020
- Premium Statistic Customer data initiatives of marketing organizations in the UK 2020
- Premium Statistic Impact of cookie deprecation on consumers in the U.S. 2020
- Premium Statistic Reasons for adblocking use in the U.S. Q2 2020
Further related statistics
1
Further Content: You might find this interesting as well
Ogury. (May 11, 2023). Attitudes towards third-party cookies and IDs among brand and media agency executives worldwideas of January 2023 [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1384009/attitudes-towards-cookies-ids-worldwide/
Ogury. "Attitudes towards third-party cookies and IDs among brand and media agency executives worldwideas of January 2023." Chart. May 11, 2023. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1384009/attitudes-towards-cookies-ids-worldwide/
Ogury. (2023). Attitudes towards third-party cookies and IDs among brand and media agency executives worldwideas of January 2023. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1384009/attitudes-towards-cookies-ids-worldwide/
Ogury. "Attitudes towards Third-party Cookies and Ids among Brand and Media Agency Executives Worldwideas of January 2023." Statista, Statista Inc., 11 May 2023, https://www.statista.com/statistics/1384009/attitudes-towards-cookies-ids-worldwide/
Ogury, Attitudes towards third-party cookies and IDs among brand and media agency executives worldwideas of January 2023 Statista, https://www.statista.com/statistics/1384009/attitudes-towards-cookies-ids-worldwide/ (last visited May 16, 2024)
Attitudes towards third-party cookies and IDs among brand and media agency executives worldwideas of January 2023 [Graph], Ogury, May 11, 2023. [Online]. Available: https://www.statista.com/statistics/1384009/attitudes-towards-cookies-ids-worldwide/