Demographic profile of Taylor Swift fans in the U.S. 2023, by ethnicity
According to a survey from March 2023 among U.S. Taylor Swift fans, also called 'Swifties', the largest share of Swift fans were white, namely 74 percent. Another 13 percent were Black while only nine percent were Asian. In 2023, Swift announced her first tour in years, called 'Era', which already caused chaos when her significant fan base tried to purchase tickets for the long anticipated concerts.