In a survey conducted from October 2021 to July 2022, respondents revealed that Gen Zers (or zoomers) were very conflicted about avoiding brands who do not take an active stance against racism. Around 42 percent stated they were likely or very likely to avoid buying products from those brands, compared to 33 percent of respondent who claimed it was either unlikely or very unlikely.
How likely are you to avoid buying products from brands that don’t take an active stance against racism?
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Latana. (November 15, 2022). How likely are you to avoid buying products from brands that don’t take an active stance against racism? [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1353165/us-avoid-anti-racist-brands-gen-z/
Latana. "How likely are you to avoid buying products from brands that don’t take an active stance against racism?." Chart. November 15, 2022. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1353165/us-avoid-anti-racist-brands-gen-z/
Latana. (2022). How likely are you to avoid buying products from brands that don’t take an active stance against racism?. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1353165/us-avoid-anti-racist-brands-gen-z/
Latana. "How Likely Are You to Avoid Buying Products from Brands That Don’t Take An Active Stance against Racism?." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1353165/us-avoid-anti-racist-brands-gen-z/
Latana, How likely are you to avoid buying products from brands that don’t take an active stance against racism? Statista, https://www.statista.com/statistics/1353165/us-avoid-anti-racist-brands-gen-z/ (last visited June 10, 2024)
How likely are you to avoid buying products from brands that don’t take an active stance against racism? [Graph], Latana, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1353165/us-avoid-anti-racist-brands-gen-z/