SMEs e-commerce share of revenue by EU country

Denmark, Lithuania, and Croatia were the countries whose small businesses most depended on e-commerce revenue in 2020. Companies of 10 to 49 employees in these markets generated 14 percent of their total revenue from e-commerce sales. In terms of medium-sized firms, Ireland took the lead with 41 percent.

E-commerce as percentage of total revenue generated by small and medium-sized enterprises (SMEs) in the European Union in 2020, by country

Characteristic	Small enterprises (10-49 employees)	Medium enterprises (50-249 employees)
Lithuania	14%	16%
Croatia	14%	14%
Denmark	14%	25%
Ireland	13%	41%
Czechia	13%	22%
Netherlands	11%	14%
Austria	11%	10%
Sweden	10%	20%
Portugal	9%	21%
Hungary	8%	10%
France	8%	16%
Estonia	8%	16%
Slovenia	7%	16%
Spain	7%	13%
Slovakia	7%	14%
Malta	7%	11%
Romania	7%	10%
Germany (until 1990 former territory of the FRG)	6%	14%
Italy	6%	13%
Latvia	5%	10%
Luxembourg	3%	-
Cyprus	2%	9%
Bulgaria	2%	4%
Belgium	-	20%
Poland	-	8%

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Release date

March 2022

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Region

Survey time period

2020

Special properties

small and medium enterprises without the financial sector; EU27*

Supplementary notes

* No data available for Greece or Finland. For Luxembourg, data for medium enterprises was confidential and not disclosed. Data was found to be of low reliability for other countries with empty fields in either company type.

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