B2B organizations' revenue share from digital channels in the Netherlands 2020-2024
In the Netherlands, the share of business-to-business (B2B) organisations' revenue share which comes from digital channels has increased from 28 percent in 2020 to 38 percent in 2022. According to this, the rise is expected to continue, with the revenue share from digital channels in 2024 projected to be 48 percent.