Most well-known smart home brands in the UK 2023
In the UK, Samsung is the most popular smart home brand with a brand awareness of 93 percent. Second on this list is LG that is recognized by 90 percent of respondents, followed by Dyson that attracts a brand awareness of 87 percent in the United Kingdom.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.