According to a survey among Gen Z consumers in 2019, 26 percent of the respondents in Thailand were premium shopaholics. Australia, Japan, and South Korea had higher shares of disengaged conformists among their Gen Z population compared to China, Thailand, and Indonesia as of November 2019.
Shopper archetypes of generation Z consumers in the Asia-Pacific region in 2019, by selected country
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McKinsey & Company. (June 29, 2020). Shopper archetypes of generation Z consumers in the Asia-Pacific region in 2019, by selected country [Graph]. In Statista. Retrieved April 29, 2024, from https://www.statista.com/statistics/1329219/apac-gen-z-shopper-archetypes-by-country/
McKinsey & Company. "Shopper archetypes of generation Z consumers in the Asia-Pacific region in 2019, by selected country." Chart. June 29, 2020. Statista. Accessed April 29, 2024. https://www.statista.com/statistics/1329219/apac-gen-z-shopper-archetypes-by-country/
McKinsey & Company. (2020). Shopper archetypes of generation Z consumers in the Asia-Pacific region in 2019, by selected country. Statista. Statista Inc.. Accessed: April 29, 2024. https://www.statista.com/statistics/1329219/apac-gen-z-shopper-archetypes-by-country/
McKinsey & Company. "Shopper Archetypes of Generation Z Consumers in The Asia-pacific Region in 2019, by Selected Country." Statista, Statista Inc., 29 Jun 2020, https://www.statista.com/statistics/1329219/apac-gen-z-shopper-archetypes-by-country/
McKinsey & Company, Shopper archetypes of generation Z consumers in the Asia-Pacific region in 2019, by selected country Statista, https://www.statista.com/statistics/1329219/apac-gen-z-shopper-archetypes-by-country/ (last visited April 29, 2024)
Shopper archetypes of generation Z consumers in the Asia-Pacific region in 2019, by selected country [Graph], McKinsey & Company, June 29, 2020. [Online]. Available: https://www.statista.com/statistics/1329219/apac-gen-z-shopper-archetypes-by-country/