Quality perception of bank brands in Nigeria 2022
As of May 2022, Guaranty Trust Bank Plc (GT bank) was perceived as the leading bank brand in Nigeria in terms of good quality. Over 75 percent of the surveyed population indicated that GT Bank as being of good quality. Moreover, 68 percent and 63 percent of the respondents perceived Zenith Bank and First Bank Nigeria (FBN), respectively, as institutions of good quality. Other highly rated bank brands in the country included Access Bank and United Bank for Africa (UBA).