Key players in buy now pay later (BNPL) in Norway 2015-2023
Norwegian consumers used buy now, pay later in online shopping. Tillit, on the other hand, is a 2020 fintech from Oslo that focuses on B2B purchases funded by BNPL. PayPal features in this ranking, but it is not clear whether the figures provided here reflect buy now, pay later use from that app. It is generally assumed that PayPal does not rank as a popular e-commerce payment method in Norway - as it competes against local payment method Vipps.
Klarna remained the most downloaded BNPL app in Norway in 2021 and 2022, while Tillit continued to grow. The Swedish buy now, pay later player expanded to its neighboring countries Norway, Finland, and Denmark between 2005 and 2008, establishing itself early within the Nordics. Consequently, it was estimated that about one quarter of all