According to a survey of digital content creators conducted in 2021, approximately 36 percent of content creators spent between one and five hours weekly creating and editing content to post online. Around 27 percent of the surveyed content creators spent between five and 10 hours every week on content creation, while less than one in 10 creators spent between 20 and 40 hours per week on content creation.
Weekly time spent creating digital content by social media creators worldwide in 2021
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Basic Statistic Instagram accounts with the most followers worldwide 2024
- Basic Statistic Pinterest: number of monthly active users worldwide 2016-2024
- Basic Statistic Most popular categories on TikTok worldwide 2020, by hashtag views
- Premium Statistic Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical
- Premium Statistic Average spend on influencer marketing campaigns in the U.S. 2017, by vertical
- Basic Statistic Total global visitor traffic to Reddit.com 2023
- Premium Statistic South Africa: Instagram users 2023, by age group
- Premium Statistic Instagram user share in Kenya 2023, by age group
- Premium Statistic Nigeria: Instagram users 2023, by age group
- Premium Statistic South Sudan: Instagram users 2023, by age group
About the region
10
- Basic Statistic YouTube: beauty content share of views 2018
- Basic Statistic Pinterest: research and development spending 2016-2023
- Basic Statistic Countries with the most Instagram users 2024
- Premium Statistic Instagram: countries with the highest audience reach 2024
- Basic Statistic Countries with the most Pinterest users 2024
- Premium Statistic Web traffic referrers to Tumblr.com 2023
- Premium Statistic Snapchat: number of global users 2018-2025
- Premium Statistic TikTok first-time installs per quarter 2016-2021
- Basic Statistic Number of monthly active Instagram users 2013-2021
- Basic Statistic TikTok first-time downloads per quarter 2017-2021
Selected statistics
2
Other regions
10
- Premium Statistic Instagram user share in Egypt 2023, by age group
- Premium Statistic Leading YouTube channels Indonesia 2019, by estimated annual earnings
- Basic Statistic South Africa: number of Instagram users 2018-2023
- Premium Statistic Tumblr penetration in selected APAC countries as of 1st quarter 2013
- Basic Statistic Share of the most popular luxury hotel review sites 2014, by region
- Premium Statistic Adpick's online influencer income distribution South Korea 2018
- Basic Statistic Professional social network penetration in Ireland 2011-2017
- Basic Statistic Professional social network penetration in Estonia 2011-2017
- Basic Statistic Professional social network penetration in the Czech Republic 2011-2017
- Basic Statistic Professional social network penetration in Bulgaria 2011-2017
Related statistics
10
- Premium Statistic Leading Italian TikTok creators 2024, by number of followers
- Basic Statistic TikTok user ratio in the U.S. 2022, by age group
- Basic Statistic YouTube: most popular beauty brand channels 2015
- Premium Statistic YouTube: leading food and cooking channels 2015
- Premium Statistic YouTube: leading food and cooking channel earnings 2015
- Basic Statistic Share of videos removed from YouTube worldwide 2019-2023, by reason
- Basic Statistic Number of videos removed from YouTube worldwide Q3 2023, by country
- Premium Statistic Most subscribed YouTubers from Belgium 2024
- Premium Statistic Most subscribed YouTubers from the Netherlands 2024
- Premium Statistic Most popular TikTok users worldwide 2024
Further Content: You might find this interesting as well
Statistics
Linktree. (April 20, 2022). Weekly time spent creating digital content by social media creators worldwide in 2021 [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1307280/time-spent-global-content-creation-weekly/
Linktree. "Weekly time spent creating digital content by social media creators worldwide in 2021." Chart. April 20, 2022. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1307280/time-spent-global-content-creation-weekly/
Linktree. (2022). Weekly time spent creating digital content by social media creators worldwide in 2021. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1307280/time-spent-global-content-creation-weekly/
Linktree. "Weekly Time Spent Creating Digital Content by Social Media Creators Worldwide in 2021." Statista, Statista Inc., 20 Apr 2022, https://www.statista.com/statistics/1307280/time-spent-global-content-creation-weekly/
Linktree, Weekly time spent creating digital content by social media creators worldwide in 2021 Statista, https://www.statista.com/statistics/1307280/time-spent-global-content-creation-weekly/ (last visited May 15, 2024)
Weekly time spent creating digital content by social media creators worldwide in 2021 [Graph], Linktree, April 20, 2022. [Online]. Available: https://www.statista.com/statistics/1307280/time-spent-global-content-creation-weekly/