The Russian advertising market was forecast to lose five percent of its annual spending each month of the active military conflict in Ukraine in 2022. Under the scenario that the escalation peaks in April and media spending starts recovering in May, total investments in advertising in Russia were expected to decline by 11 percent compared to 2021. The most negative scenario, in case of no improvements in relations between Russia and the West, suggested that the market could lose up to 50 percent in 2022.
Preliminary forecast of the advertising market growth in Russia in 2022, by scenario
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OMD Russia. (March 11, 2022). Preliminary forecast of the advertising market growth in Russia in 2022, by scenario [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1296987/war-in-ukraine-impact-on-advertising-growth-russia/
OMD Russia. "Preliminary forecast of the advertising market growth in Russia in 2022, by scenario." Chart. March 11, 2022. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1296987/war-in-ukraine-impact-on-advertising-growth-russia/
OMD Russia. (2022). Preliminary forecast of the advertising market growth in Russia in 2022, by scenario. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1296987/war-in-ukraine-impact-on-advertising-growth-russia/
OMD Russia. "Preliminary Forecast of The Advertising Market Growth in Russia in 2022, by Scenario." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1296987/war-in-ukraine-impact-on-advertising-growth-russia/
OMD Russia, Preliminary forecast of the advertising market growth in Russia in 2022, by scenario Statista, https://www.statista.com/statistics/1296987/war-in-ukraine-impact-on-advertising-growth-russia/ (last visited May 15, 2024)
Preliminary forecast of the advertising market growth in Russia in 2022, by scenario [Graph], OMD Russia, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/1296987/war-in-ukraine-impact-on-advertising-growth-russia/