Social commerce usage growth during COVID-19 worldwide 2021, by region
social media shoppers growing by 93 percentage points. North America followed with 68, while Europe recorded a usage spike of about 59 percentage points.
From before to during the coronavirus pandemic, the share of respondents who made purchases via social media increased by an average of 68 percentage points worldwide. Of the regions included in the study, the Middle East saw the highest growth during this period, with