In May 2023, the average monthly cost-per-click (CPC) in Google Ads search advertising in the United Kingdom stood at 1.22 U.S. dollars and was the highest among the 38 countries presented in the data set. Among countries from Central and Eastern Europe, Albania recorded the highest CPC with 65 U.S. cents.
Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Europe in May 2023 (in U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Digital advertising in Europe
Overview
7
- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
- Premium Statistic Expected cuts in ad spend among selected global brands by region 2023
- Premium Statistic Digital marketing spending growth in Europe 2023
- Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2022
Formats
8
- Premium Statistic Leading digital ad formats in EMEA 2022
- Premium Statistic Digital ad spending in Europe 2022, by format
- Premium Statistic Display ad spend in Europe 2013-2022
- Premium Statistic Video ad spend in Europe 2021-2022
- Premium Statistic Search ad spend in Europe 2013-2022
- Premium Statistic Digital audio ad spend in Europe 2019-2022
- Premium Statistic Podcast ad spending in Europe 2018-2023
- Premium Statistic Mobile ad spending of the digital advertising industry in Europe 2018-2028
Social media
6
- Premium Statistic Social media ad spend in Europe 2016-2022
- Premium Statistic Social media ad spend in Europe 2019-2022, by format
- Premium Statistic Social media ad spend growth in Europe 2017-2022
- Premium Statistic Salaries of social media marketers in Europe 2023
- Premium Statistic Social media users in Europe 2020-2029
- Premium Statistic Average daily social media use in selected European countries 2023
Programmatic
6
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2023
- Premium Statistic Barriers to programmatic ad investment in Europe 2023
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
Marketer insights
8
- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
- Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
- Premium Statistic Leading digital advertising concerns of marketers in Europe 2022
- Premium Statistic Type of data used to personalize B2B digital experience in Europe 2022
Further related statistics
19
- GoogleAds average monthly CPC in South Africa 2023, by industry
- Most expensive keywords in Google Adwords 2017
- Italy: value of CPC of online ad campaigns in the insurance sector 2018, by city
- Italy: value of CPC of online ad campaigns in the real estate sector 2018, by city
- Italy: online ad campaigns CPC value in the home furnishing sector 2018, by city
- Italy: value of CPC of online ad campaigns in the marketing sector 2018, by city
- Italy: value of CPC of online ad campaigns in the health sector 2018, by city
- CPC before and after COVID-19 in Russia 2019-2020, by industry
- Search advertising spending in the U.S. 2019-2026
- Search ad spend in Ireland 2018-2022
- COVID-19 impact on cost-per-click in India 2019-2020, by industry
- Google PLA CPC change in the Netherlands 2016
- Monthly Google Ads cost-per-click in Australia 2019-2023, by industry
- COVID-19 impact on cost-per-click in New Zealand 2019-2020 by industry
- Financial consulting service usage in the Netherlands 2023
- YoY change in iron ore import value in the CEE region 2020-2021
- Turnover of the manufacture of leather industry in Finland 2007-2022
- Sweden: SMEs employee numbers change previous 6 months 2016-2018
- Canned fish and shellfish consumption per head Spain 2017, by type
Further Content: You might find this interesting as well
Statistics
- GoogleAds average monthly CPC in South Africa 2023, by industry
- Most expensive keywords in Google Adwords 2017
- Italy: value of CPC of online ad campaigns in the insurance sector 2018, by city
- Italy: value of CPC of online ad campaigns in the real estate sector 2018, by city
- Italy: online ad campaigns CPC value in the home furnishing sector 2018, by city
- Italy: value of CPC of online ad campaigns in the marketing sector 2018, by city
- Italy: value of CPC of online ad campaigns in the health sector 2018, by city
- CPC before and after COVID-19 in Russia 2019-2020, by industry
- Search advertising spending in the U.S. 2019-2026
- Search ad spend in Ireland 2018-2022
- COVID-19 impact on cost-per-click in India 2019-2020, by industry
- Google PLA CPC change in the Netherlands 2016
- Monthly Google Ads cost-per-click in Australia 2019-2023, by industry
- COVID-19 impact on cost-per-click in New Zealand 2019-2020 by industry
- Financial consulting service usage in the Netherlands 2023
- YoY change in iron ore import value in the CEE region 2020-2021
- Turnover of the manufacture of leather industry in Finland 2007-2022
- Sweden: SMEs employee numbers change previous 6 months 2016-2018
- Canned fish and shellfish consumption per head Spain 2017, by type
Semrush. (May 31, 2023). Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Europe in May 2023 (in U.S. dollars) [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/1262497/search-advertising-cpc-europe/
Semrush. "Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Europe in May 2023 (in U.S. dollars)." Chart. May 31, 2023. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/1262497/search-advertising-cpc-europe/
Semrush. (2023). Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Europe in May 2023 (in U.S. dollars). Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/1262497/search-advertising-cpc-europe/
Semrush. "Average Cost-per-click (Cpc) in Google Ads Search Advertising in Selected Countries in Europe in May 2023 (in U.S. Dollars)." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/1262497/search-advertising-cpc-europe/
Semrush, Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Europe in May 2023 (in U.S. dollars) Statista, https://www.statista.com/statistics/1262497/search-advertising-cpc-europe/ (last visited May 09, 2024)
Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Europe in May 2023 (in U.S. dollars) [Graph], Semrush, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/1262497/search-advertising-cpc-europe/