Digital ad spend of toy-based children's subscription boxes in the U.S. 2020-2021
Between January 2020 to May 2021, California-based company KiwiCo, Inc., which is the developer of the KiwiCo toy-based children's subscription box, invested 23.9 million U.S. dollars in advertising the box on digital channels in the United States. Lovevery, Inc. spent 11.2 million on digital advertising of its subscription box in the U.S. in the presented period. Revenue generated by subscription e-commerce in the U.S. was estimated at over 23 billion U.S. dollars in 2020.