SVOD usage without paying for subscriptions in China 2021
Rakuten Insight in May 2021, about 27 percent of respondents who did not pay on any subscription-video-on-demand (SVOD) platforms accessed to such services through accounts of their acquaintances. No interest in the shows on offer and free or cheaper channels to access to the desired shows were the most common reasons not to pay for SVOD services.
According to a Chinese consumer survey conducted by